Hi,
I'm Aarushi
I'm a designer passionate about blending art with technology to tell stories.
I’m passionate about shaping user experiences and making interactions engaging, dynamic, and memorable. I strive to create attention-grabbing designs that leave a lasting impression.
With a versatile skill set and a deep interest in various creative fields, I thrive in roles that involve storytelling, creation, and enhancing user experience. I’m constantly experimenting with new mediums and techniques, driven by my curiosity and love for continuous learning.
My skillset includes
(but is absolutely not limited to)
Digital Marketing
Brand Strategy
Data Analysis
Content Creation
Brand Positioning
Creative Marketing
Social Media
Result-Driven Marketing
Campaign Management
Audience Engagement
Brand Identity
Experience in developing brand campaigns and boosting engagement across digital platforms.
Web Design
Web Design
UI/UX Design
3D Web Elements
Interaction Design
Branding
Digital Storytelling
Frontend Design
Creative Direction
Technical Skills
Skills in crafting dynamic and intuitive websites that enhance user engagement.
Video Editing
Content Creation
Digital Art
Visual Storytelling
Mixed-Media Production
Visual Communication
Social Media Content
Artistic Direction
Passion for creating content and videos with a focus on storytelling and community connection.
My work
Website Concept: Apple Vision Pro
Inspired by the Apple Vision Pro, this 3D virtual reality site used to be my introduction.
It was my first 3D web project, posing challenges with sub-pages, links, and mobile responsiveness. Due to these limitations, it remains a conceptual piece in my portfolio.
Challenges
Softwares
Navigation
Link Optimisation
Conceptual Design Limitations
Spline
Wix
Landing page - Small 3D me is dancing :)
Originally a landing page for my portfolio, featuring me dancing in my signature yellow tee.
The animation and music elements affected load time and user experience, making it impractical for a live site.
She’s too cute to leave out, though, so she stays here as a feature. :)
Challenges
Softwares
Optimisation
Mobile Responsiveness
Element Arrangement
Spline
Webflow
Final year media project
A project that focuses on human emotions, vulnerability, and mixed media. Different from the rest of my work, it turned out to be an excellent learning opportunity.
Softwares
Skills
Instagram Content
Video Editing
Storytelling
DaVinci Resolve
After Effects
Photoshop
01
Adobe Suite
02
Microsoft Office
03
Blender/Spline
04
Figma
05
DaVinci Resolve
06
Wix/Webflow/Framer
07
Unreal Engine
08
Artificial Intelligence
09
Canva
10
Semrush
My current software stack
Beyond the design
My skills don't just end at design and visual art, though. I also have experience with writing. I've attached a few of my writings below, click on the images to check them out!
My dissertation is titled "The Mythical and the Macabre: The Role of Folklore in Hindi Horror Cinema." It focuses on the films Bulbbul and Stree.
Dissertation
I have written articles, surveys, self-help reports, etc.
Content Writing
I have experience with analysing and creating ad campaigns, marketing strategies, advertising, and conducting extensive market research and analysis.
Marketing Reports
My seminar paper was based on analysing the Duolingo Owl's personality on the app's user experience.
Does Duo's aggressive marketing actually help his users?
Seminar Paper
Interests
My interests lie in every single aspect of art and creativity - I enjoy 3D design, graphic design, video editing, game design, VFX and social media! I am always willing to put my hands on a new software to learn it.
3D Design
With softwares like Blender, Spline, and Unreal Engine - I enjoy playing around to find new ways to add life to the images in my head.
Social Media
Content creation is one of my stronger interests. I enjoy analysing data, finding the content my audience resonates with the most, and building a community.
Digital Marketing
A brand doesn't start and end on Instagram. I like holding space in my audiences' minds - that happens with consistent branding all over the internet, and outside of it.
Content Creation
I have a knack for making content that holds attention. Although the examples I gave above are quite "out-of-pocket", I hold the skills to make content that is familiar, yet different. Simple, yet attention grabbing - all with the use of the right visual, auditory, and text hooks.